Privacy Policy

Privacy Policy

We are committed to protecting your personal data and respecting your privacy. This privacy policy provides information on how we collect and use your personal data. 

Who we are

For the purposes of applicable data protection legislation, the controller of your personal data is Farmbetter Limited. In this policy, Farmbetter Limited will be referred to as we, us, our.

Legal Basis and purpose for processing your personal data


We may collect your personal data when you access our website and Service. These include:

  • Viewing or subscribing to our websites and social media functions.

  • Corresponding with us using services such as web contact forms, webchat facility, telephone or email or written letter.

  • Signing up to marketing material or newsletters.

  • Entering competitions or participating in discussion boards.

  • Applying for a job vacancy.

  • Purchasing, licensing or accessing products, including mobile applications (Apps).

The personal data that we may collect includes:

  • Name

  • Address

  • Telephone number

  • Email address

  • User name and passwords to access our websites and Service

  • Financial and credit card information

  • Personal profile description and photograph

  • Equality and diversity information

  • Location information

  • Information on your farming practices and your farm context

We may use your personal data in the following ways:

  • Provide you access to personalised areas of the website, mobile apps;

  • Provide you with information and advice about farming;

  • Provide you with tailored products and services (e.g. online marketplace);

  • Provide you, or permit selected third parties to provide you, with newsletters, promotions and other information about goods or services we feel may interest you where you have consented to such communications.

  • Carry out our obligations from any contracts you have entered into with us;

  • Conduct customer satisfaction surveys and market research;

  • Process job vacancy applications and CVs;

  • Respond to your enquiries and complaints;

  • Notify you about changes to our Service;

  • Report criminal acts and compliance with law enforcement agencies;

  • Conduct internal and external audit for financial or regulatory compliance purposes;

  • Statutory reporting;

  • Maintain “do not contact” lists (suppression lists);

  • Maintain physical and network security;

  • Conduct work experience placements;

  • Maintain financial management and control; and

  • General administration.

To process your personal data we must have a lawful basis to do so. 

Generally, we will process your personal data where:

  • It is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms which require protection of personal data. We will always consider if it is fair and balanced to do so and if it is within your reasonable expectations. We will balance your rights and our legitimate interests to ensure that we use your personal information in ways that are not unduly intrusive or unfair:

    • For providing you access to personalised areas of the website and mobile apps, notifying you about changes to our Service, conducting customer satisfaction surveys and market research, and responding to your enquiries and complaints, our legitimate interest in ensuring we are providing services effectively;

    • For processing job vacancy applications and CVs and conducting work experience placements, our legitimate interest in effectively recruiting and ensuring that work experience placements are properly administered;

    • For maintaining financial management and control, our legitimate interest in ensuring proper oversight of our finances;

    • For general administration, our legitimate interest in ensuring the proper administration of our activities;

  • It is necessary for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into a contract;

  • It is necessary for compliance with a legal obligation to which we are subject; or

  • You have given consent to the processing of your personal data for one or more specific purposes.

In more limited circumstances, we may process your personal data where:

  • It is necessary in order to protect your vital interests; or

  • It is necessary for the performance of a task carried out in the public interest.

Please note that where we require your personal data to perform a contractual or other legal obligation, we may be unable to perform that obligation if you do not provide that personal information.

Your location information

  • We may use GPS technology or other technology to determine your current location in order to provide certain functionality to you as part of our website, Service and Apps. Our location-enabled Service requires your location data for the feature to work. If you wish to use the particular feature, you will be asked to consent to your personal data being used for this purpose.

  • You can withdraw your consent to determine your current location at any time through your device setting.

Your device information

Each time you visit or use our website and Services, we may automatically collect the following information:

  • Technical information, including the type of mobile device you use, a unique device identifier (for example, your device's IMEI number, the MAC address of the device's wireless network interface, or the mobile phone number used by the device), mobile network information, your mobile operating system, the type of mobile browser you use, and/or time zone setting (Device Information);

  • Details of your use of any of our Apps or your visits to our website and Service including, but not limited to, Internet protocol (IP) address used by your device, traffic data, location data, weblogs and other communication data, where this is required for our own purposes and the resources that you access (Log Data); and

  • URL click stream information showing how you have reached our website and Services and whether you access other third party sites via any external links (Click Stream Information).

We use the Device Information in the following ways:

  • To administer our website and Service for troubleshooting, data analysis, testing, research, statistical and survey purposes;

  • To improve our website and Service to ensure that content is presented in the most effective manner for you and for your Device;

  • To allow you to participate in interactive features of our website and/or Service, when you choose to do so;

  • As part of our efforts to keep our website and Service safe and secure; and

  • To determine which features your device supports which assists our development strategy.

We use the Log Data and Click Stream Information in the following ways:

  • Track the success of our products and services and our marketing activity;

  • Monitor data traffic and any patterns of use;

  • Ensure the contents of our website and Service are fit for the purpose for which they are set up and to develop the experience of our users; monitor compliance with and enforce our Terms of Use; and

  • To ask you to review our services.

To the extent that Device Information, Log Data or Click Stream Information comprise personal data, we will only collect this information with your prior consent. We will further process this personal data on the basis of our legitimate interest in monitoring the usage of the website and Services or otherwise where you have consented to our processing of this personal data. 

Information we pass to third parties and other data sharing

In order to facilitate your use of our website and Service and where we have a legal basis on which to do so, we may have to share your personal data with third parties to provide elements of our website and Service to you. We will provide your personal data to third parties when they need the data to perform particular functions in delivering our website and Service to you or as part of our regulatory compliance. These include:

  • Service providers acting as data processors, located in the UK and EU who provide data hosting facilities, IT and system administration services. The legal basis on which this data sharing is conducted is the performance on a contract between us and you.

  • Service providers located in the UK, US and EU acting as data processors who administer our customer email service, webchat service, API Services. The legal basis on which this data sharing is conducted is the performance on a contract between us and you.

  • Service providers acting as a data processor for the facilitation of our recruitment processes. The legal basis on which this data sharing is our legitimate interest in recruiting effectively.

  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. The legal basis on which this data sharing is conducted is our legitimate interest in developing and/or consolidating our business.

  • If we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation or request. The legal basis on which this data sharing is conducted is that it is necessary for us to comply with our legal obligations.

  • In order to enforce or apply the terms of a relevant EULA, our Terms of Use, and other agreements or to investigate potential breaches. The legal basis on which this data sharing is our legitimate interest in enforcing our legal rights and the legal rights of others.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to use your personal data for specified purposes and in accordance with our instructions.

Data transfers to third countries

The personal data we collect from you may, on occasion, be transferred to a destination outside the UK or the European Economic Area (EEA). It may also be used by organisations operating outside the UK or the EEA who work for us or for one of our suppliers. These organisations may be engaged in the provision of support services.

Where we transfer your personal data to a destination outside the EEA that has not been found (for the purposes of applicable data protection legislation) to provide an adequate level of protection for personal data, we will take steps reasonably necessary to ensure there is an adequate level of protection of your personal data and that your personal data is treated securely and in accordance with our privacy policy. Where such a transfer is to a service provider, these steps include the entry into standard contractual clauses (which are available here), which have been approved by the European Commission.

Data security

Where we control your personal data we will do our best to ensure it is processed in a way that ensures appropriate security from unauthorised or unlawful processing, accidental loss, destruction or damage.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Retaining your personal information

We will retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. We may also retain your personal data for a reasonable period afterwards to allow us to respond to any follow up enquiries or complaints, or for as long as you remain a registered user of our Service.

To determine appropriate retention periods for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your data protection rights

Withdraw consent – Where we are using your personal data on the basis of your consent, you have the right to withdraw that consent at any time.

Right to be informed – You have the right to be told how your personal data will be used. This privacy policy is intended to be a clear and transparent description of how your personal data may be used.

Right of access – You can ask us what personal data we hold on you and for a copy of that personal data. 

Right of erasure – You have the right to have your personal data deleted. However, we may not always be able to comply with your request of erasure for specific legal reasons, which will be notified to you. 

Right of rectification – If you believe our records are inaccurate you have the right to ask for those records concerning you to be updated. This enables you to have any incomplete or inaccurate personal data we hold about you corrected.  We may need to verify the accuracy of the new personal data provided to us.

Right to restrict processing – In certain situations you have the right to ask for processing of your personal data to be restricted because there is some disagreement about its accuracy or legitimate usage.

Right to data portability – In certain circumstances, the law allows you to request data portability from us to another service provider. This right is largely seen as a way for people to transfer their personal data from one service provider to another. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to personal data which you initially provided consent for us to use or where we used the personal data to perform a contract with you and, in each case, the processing of the personal data is being carried out by automated means.

Right to object – You have the right in certain circumstances to ask us to stop the processing of your personal data, including where we are using it for direct marketing purposes. 

Right to object to automated decisions – In a situation where a data controller is using your personal data in a computerised model or algorithm to make decisions “that have a legal effect on you”, you have the right to object. However, we do not undertake complex computerised decision making that produce legal effects, so this is not applicable to our services.

Please contact us using the details set out below if you would like to exercise any of these rights.

Cookies

Cookies are files with a small amount of data that are commonly used as anonymous unique identifiers. These are sent to your browser from the websites that you visit and are stored on your device's internal memory.

This Service does not use these “cookies” explicitly. However, the App may use third party code and libraries that use “cookies” to collect information and improve their services. You have the option to either accept or refuse these cookies and know when a cookie is being sent to your device. If you choose to refuse our cookies, you may not be able to use some portions of our Service.

Children

The safety of children is very important to us. The Service is not intended or designed to attract children under the age of 13. No information should be submitted to or posted using the Service by children under the age of 13 without prior parental consent.

Contacting us

If you have any queries about this privacy policy, please contact us:

  • Data Protection Officer: Daniele Conversa

  • Email: farmbetter.team@gmail.com

  • Address: 301, 417 Wick Lane E32JJ, London, UK

  • Telephone: +447752581142


Complaints

If, for any reason, you have a complaint, please contact farmbetter.team@gmail.com to discuss your concerns.

You are also able to make a complaint to the relevant supervisory authority of your place of residence, your place of work or the place in which the relevant infringement took place. You may contact the UK’s Information Commissioner’s Office directly at the contact details below.

Information Commissioner: Contact telephone number: 0303 123 1113. Website:  https://ico.org.uk/

Agreed upon by farmbetter Directors on 20.11.2020

John Choptiany Samuel T. Ledermann Benjamin Graeub

Daniele Conversa